Mohammad Reza Nabizadeh

Marketing Data Scientist

I am an Engineer who became a growth data science strategist specializing in data-driven business management and marketing insight.

🔗 LinkedIn

✏️ Google Scholar

👨‍💻 GitHub

📧 [email protected]

Professional Summary

Leveraging over 8 years of experience in maximizing business outcomes, I have optimized $3M in marketing budgets to deliver a 36% ROI uplift and generate $10.25M in revenue. With dual master's degrees in Data Science and Business Administration (MBA) with a Marketing focus, I have orchestrated data analytics infrastructures for six $2B+ pharmaceutical brands in my current role at Klick Health. As a former Huawei strategist, I have engaged over 1.2 million users through leading-edge digital behaviour analytics strategies and product innovations.

🛠 Skills

Technical Skills

• Languages: Python, R, C++
• DBMS: SQL, MongoDB
• Data Warehousing: SnowFlake, AWS Redshift
• ML: Scikit-Learn, XGboost, MLflow, PyTorch, HuggingFace
• Development: CI/CD, git/Github/Gitlab, Docker
• Viz: Matplotlib, Plotly Dash, R Shiny, Tableau, Looker Studio
• Cloud: BigQuery, Vercel, Cloudflare
• Google 360 Suite: Analytics, Search Console, GTM, Optimize

Managerial Skills

• Team Leadership (up to 5)
• Strategic Marketing Management
• Market Research and Business Intelligence
• Product Management: Productboard, Kanban, Jira, Confluence, Agile
• Marketing Automation: SalesForce, HubSpot
• Behavior Analysis: Mixpanel

👨🏻‍💻 Work experience

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" width="40px" /> Associate Director of Marketing Analytics and Integration, Klick Health April 2023 - now

• Orchestrating the strategic development and implementation of data architecture at Klick, enhancing data integrity and scalability for robust DTC and HCP campaign analytics.
• Managing multifaceted projects across 6 pharmaceutical brands, focusing on patient journey mapping, prescriber behavior (Rx lift) analysis, and market access strategies, leveraging competitive intelligence tools like Komodo.
• Developing and maintaining high-throughput visualization pipelines for patient adherence metrics and conducting analyses on HCP engagement with Digital Sales Aids (DSA) and Rep Triggered Emails (RTE) to increase brand visibility and New-to-Brand Prescriptions (NBRx).
• Leading the design and implementation of a creative optimization dashboard, utilizing ad spend, creative performance metrics, and Rx data to inform marketing mix modeling and identify signals of creative fatigue.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" width="40px" /> Sessional Faculty, University of Canada West September 2022 - now

• MKT 650: Business Analytics
• MKT 623: Digital Marketing Strategies

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" width="40px" /> Instructor, Vancouver Community College September 2022 - April 2023

• MKTG 2005: Marketing Automation
• MKTG 1043: Introduction to Digital Marketing

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" width="40px" /> Demand Analytics Manager, Railz AI Financial Technology Inc. September 2021 - September 2022

• Directed Railz’s demand generation strategy, increased CLTV/CAC ratio to 3.89 (25% growth), and improved the inbound revenue pipeline contribution from 20% to 34%
• Designed and implemented marketing automation workflows, and carried out A/B testing research on the landing pages, emails, and content recommendations resulting in a 45% increase in the MQL/L ratio
• Managed and ran user behavior research project from study/design, event tracking platform integration with Mixpanel, and deployment of an in-house business metrics and lead scoring dashboard

Learn more: 2021: Demand Analytics Manager

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" width="40px" /> Marketing Analytics Manager, Tutti Delivery App September 2019 - August 2021

• Contributed $1.5M to Tutti’s annual recurring revenue (ARR)
• Managed over $0.5M/yr marketing budget and optimized digital ad spend resulting in a 46% increase in ROI (40% decrease in CAC).
• Nominated for "2021 VCC Business of the Year" award

Learn more: 2019: Marketing Analytics Manager

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" width="40px" /> Product Marketing Manager, Huawei Technologies February 2018 - August 2019

• Directed product marketing strategy and contributed $4M to Huawei Music Mobile App’s revenue target
• Managed over $0.4M/yr marketing budget and a product marketing team of 5
• Designed the customer lifecycle and segmentation strategies and reached 600,000 MAU (160% improvement)

Learn more: 2018: Product Marketing Manager

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/75f1978e-28a8-432c-8681-d42387b5d223/transparent.png" width="40px" /> Samanpey Soil Improvement Services

Marketing Analytics Manager August 2016 - February 2018

• Directed company-wide marketing analytics strategy and managed a +$100K marketing budget and contributed $0.5M to the annual recurring revenue (ARR) target
• Worked with the sales team to implement a lead scoring system that improved lead quality and increased the conversion rate by 25%
• Developed a data-driven pricing strategy based on analysis of historical project data, resulting in increased profitability on new projects

Learn more: 2016: Marketing Analytics Manager

Geotechnical Engineer - Data & Analytics May 2015 - August 2016

• Analyzed the land survey data and geological datasets to propose possible soil improvement scenarios
• Numerical and Finite Element (FEM) analysis of proposed design and comparison of results with in-situ datasets

Learn more: 2015: Geotechnical Engineer - Data & Analytics

Engineer Intern June 2013 - September 2013

• Collected survey data, stationed and drone images to estimate earthwork volumes through image processing of +100GB of raster graphics
• Used processed images to analyze the slope stability and identify areas that are prone to failure for +4000 Sqm of soil-nailed walls

Learn more: 2013: Engineering Intern - Data & Analytics

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Work Experience